Upon learning about her first pregnancy in 2006, Joycelyn was given the perfect opportunity to do what she does best – Research.

Research on the impending pregnancy, motherhood, types of parenting styles and the list went on. Cost saving measures, value and quality for money, environmentally friendly products were her top 3 priorities.

As a mother in the new millennium, Joycelyn looks set to secure the best deals for not only the newborn but for the entire family as well. Thus, MummyKnowsBest was conceptualised in January 2008 and officially launched in 14 June 2009.

WHY THE NEED FOR COST SAVINGS?
With a new addition to the family, initial costs can be high and is unavoidable. Instead of having first-time parents going through the tedious and at times budget straining “trial and error” process of parenting, MummyKnowsBest seeks to shorten the learning curve of first-time parents by sharing and providing cost saving measures.

WHY CHOSE VALUE AND QUALITY FOR MONEY?
We can choose to spend loads of money on the best items for our family on the belief that the more expensive it is, the better quality the product must be. Conversely, we can choose to spend the least amount of money, hoping that the difference in quality between the products do not differ that much. Which group of parents do you belong to? Who has the time and effort to do research in the midst of juggling between work commitments and the ever challenging child/children in your family? MummyKnowsBest is here to assist parents in this aspect for she believes that there is a need to strike a balance between value, quality and amount of money spent on the products.

WHY BE ENVIRONMENTALLY FRIENDLY?
Everything in the world is a scarcity for we have infinite wants and needs. To ensure that our future generations are able to enjoy the current comfort and standard of living, we need to work towards this goal at this.